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Visiting the farm of Don Filomon Delgado Toro, the Secretario de Medio Ambiente de la Ronda Central de Nueva Cajamarcas, in the buffer zone surrounding the main protected area of the Alto Mayo. This farm was typical of most in the region, cutting forest to grow mostly corn and coffee. Conservation efforts in the region will focus on helping them convert to more sustainable practices, including reforestation for shade grown coffee. From a March 2013 visit to Nueva Cajamarca, Peru and the launch of Rina Gamarra's Rare Pride Campaign targeting water awareness and community participation in Recipricol Water Agreements (ARAs)/Payment for Ecosystem Services along the Rio Yuracyacu, an Amazon river tributary in the Alto Mayo.